From the Heirloom to the Here and Now.

Chapter 1: The Art of the Pause

For over a decade, the world of Achin Bindlish has been defined by the profound beauty of the pause. We built a legacy on stillness - the breath held before a bride walks down the aisle, the heavy, glorious weight of hand-embroidered Zardozi, and the creation of heirlooms designed to be locked in trunks and passed down through generations.

We mastered the art of the singular moment. We learned that true luxury requires patience, that a single motif can take weeks to perfect, and that perfection is a slow, deliberate process.

But as we watched the world change from our studio in Defence Colony, we realized something vital: Life is not static. It is a pulse.

Chapter 2: Setting Legacy in Motion

The modern life is kinetic. It is the rush of a morning flight, the fluidity of a boardroom conversation, and the spontaneity of an evening that turns into a memory. We asked ourselves a simple, daring question: What happens when the couturier exhales?

AB and Beyond is the answer.

We created this label to bridge the vast distance between the "Wedding Day" and "Every Day." We believed that the man & woman who wears Achin Bindlish on their most important day shouldn't have to compromise on her identity for the other 364 days of the year.

Chapter 3: The Philosophy of 'Beyond'

"Beyond" is not just a name; it is a direction. It signifies moving past the rigid structures of traditional couture and stepping into the fluidity of contemporary fashion.

• Beyond the Weight: We have traded heavy velvets for breathable silks, structured can-cans for fluid drapes, and rigid corsetry for relaxed, tailored fits.
• Beyond the Occasion: We reject the idea that luxury requires an RSVP. Our pieces are designed to be worn on your terms - whether that’s a gala dinner, a creative meeting, or a quiet Sunday brunch.
• Beyond the Trend: While we are modern, we remain timeless. We do not chase fast fashion. We apply the same discipline of couture - the perfect stitch, the hidden lining, the impeccable cut - to clothes that are meant to be lived in.

Chapter 4: The New Shape of Tradition

At AB and Beyond, we are redefining what Indian luxury looks like for the global citizen. We fuse the soul of the artisan with the silhouette of the modernist.

Here, you will find prints that tell stories without saying a word. You will find cuts that flatter the body in motion. You will find a collection that respects where we came from, but is fearlessly focused on where you are going.

This is no longer just about the heirloom you keep. It is about the life you lead.

Minimal. Essential. Kinetic.
Welcome to AB and Beyond.